What is PetDesk?
PetDesk is a unified solution built to connect with clients through custom websites, smart VoIP, real-time online booking, and a user-friendly pet health mobile app. As of 1/1/24, PetDesk serves North America and offers the full suite of products from PetDesk, Vetstoria, WhiskerCloud, and Kontak—all under the PetDesk name. The announcement of this change from November 2023, and answers to FAQs, can be found here.
How we talk about it:
For years, PetDesk has stood as a pillar of trust, efficiency, and innovation in the veterinary industry. Known for revolutionizing client communication and simplifying front desk operations, we’ve been the silent partner in your journey toward operational excellence. Today, PetDesk is more than just a trusted name; it’s a symbol of growth and transformation in veterinary care.
Our evolution:
As we evolve, PetDesk proudly unites the distinct strengths of Vetstoria, WhiskerCloud, and Kontak. This strategic alliance isn’t just an expansion; it’s a revolution. By integrating these powerhouses under the PetDesk umbrella, we’re offering a comprehensive suite of tools that redefine veterinary practice management.
Our offering:
PetDesk is no longer just about easing communication; it’s about elevating every facet of your clinic’s operation. Our expanded services include:
Enhanced Online Presence: With WhiskerCloud’s integration, your clinic’s digital footprint will be more prominent and impactful.
Streamlined Phone Systems: Leverage advanced telecommunication solutions for efficiency and clarity in client interactions.
24/7 Appointment Bookings: Courtesy of Vetstoria’s technology, offer round-the-clock booking convenience to pet owners.
Remember: we are not just an app!
PetDesk Taglines
- Our main PetDesk tagline is: We handle the details, you handle the care.
- When talking about PetDesk 2.0, we can also use: More time, more clients, all powered by PetDesk.
The Three Laws of PetDesk
- PetDesk will extend and improve the lives of pets.
- PetDesk will extend and improve the lives of pet care providers as long as that doesn’t conflict with the first law.
- PetDesk will extend and improve the lives of our people as long as that doesn’t conflict with the first or second law.
Core Values
- Unleash Curiosity
- Deliver Unexpected Joy
- Empower and Respect Vulnerability
- Do More, Leave Fulfilled
Logo Anatomy
The PetDesk logo consists of a symbol and a wordmark. The symbol and the wordmark can be used independently or locked up together.
Logo Spacing
Incorporating the PetDesk logo within a design or alongside additional imagery requires careful spacing consideration. This is effectively managed through the strategic use of clearspace and margins.
The concept of clearspace is pivotal for the PetDesk logo’s visual integrity. It represents the essential buffer zone between the logo and neighboring design elements. To determine this space, use the cap height of the lettering in the PetDesk wordmark, identified as X, as your guide.
For a practical example, consider placing the PetDesk logo, with a height of 30px, amidst a group of other logos. Maintaining a clearspace of at least 30px on every side of the PetDesk logo is vital, ensuring its prominence and clarity in the overall design.
Logo Variations
The PetDesk logo has three variations: a full-color logo, a one-color logo, and a one-color logo with a white rule. The most appropriate version of the three variations of the logo should be used based on production requirements, media qualities, visibility, and approved usage. These are the only versions of our logo that should be used for anything.
On light backgrounds, always use our full-color symbol.
Printing one color? Use our black symbol.
On darker colored backgrounds, use our white symbol.
Main Brand Colors
While the PetDesk logo contains many colors, we will only use certain colors on print and digital collateral. The others are available for accents, but should not be used in design work not first approved through the marketing team.
For image background, you have the following (dark) colors. These should be used with bold graphics, all white PetDesk Logo, and white text. The blue and grey should not be used often, but are available to change things up.
#ba77ff
rgb(186, 119, 255)
#6a1eab
rgb(106, 30, 171)
#2dcce8
rgb(45, 204, 232)
#4a4a4a
rgb(74, 74, 74)
Background Brand Colors
For image background, you have the following (light) colors. These should be used with bold graphics, dark PetDesk Logo, and dark text. The light grey should be used very sparingly, if ever.
#ffffff
rgb(255, 255, 255)
#faf5ff
rgb(250, 245, 255)
#e7e7e7
rgb(231, 231, 231)
Branding Donts
This is what not to do with PetDesk branding on the website or social media.
Do not use images as backgrounds with text on top of them. Our mission is to showcase our customers, not cover them with text.
Logo Dos and Don’ts
Below are approved versions and uses of the PetDesk logo.
If the background is not white or a light shade of grey, use our black logo.
Do not use our main logo on dark backgrounds.
Do not use our main logo on dark backgrounds.
Don’t use dark grey as a background color unless absolutely necessary.
Font Usage
This is our header text, and the font is Red Hat Display. This is our large font text for graphics. Text on graphics should be used sparingly.
This is our body post text, and the font is DM Sans. This text is meant to be complimentary to our header text. We never want to use too much of this text on the graphic.
Social Media Guidelines
Reminder: PetDesk is no longer just an app. Our platform has a world-class app, an online booking solution, custom websites and marketing, and smart VoIP.
Our posts should be more than just mock-ups; they should be answers to questions, solutions to problems, and proof of what makes us great. If using photos of customers or animals, ensure no graphics or text over their faces. We want to shine a light on our customers and the animals they care for, not cover them with our messaging.
- Product Highlights and Features: Posts that demonstrate the functionality and user-friendly features offered by PetDesk. Use videos, infographics, and screenshots/mock-ups for better engagement.
- Customer Success Stories and Reviews: Share real-world stories and testimonials from satisfied customers. Include quotes, case studies, and video interviews to build credibility and trust.
- Educational Content and Use-Cases: Provide valuable information related to pet care—share statistics, research findings, and infographics that underscore the effectiveness of PetDesk solutions.
- Behind-the-Scenes Insights: Share stories about our team, company culture, development process, and what goes into making our products.
- Interactive and Engaging Content: Polls, quizzes, contests, and Q&A sessions encourage audience participation and engagement. These should be related to user experiences with our products.
- User-Generated Content: Encourage users to share their experiences and photos using our products.
- Promotional and Offers: Occasionally post about special offers, discounts, or new features/services we are launching.
- Partnerships and Collaborations: Highlight any partnerships with other businesses, influencers, or organizations we work with.
Social media templates can be found and used in Canva here. Remember to follow the guidelines on this page when creating content for the PetDesk brand.
Email Guidelines
At PetDesk, our emails are more than just messages; they are a direct line to our customers, reflecting our commitment to quality, innovation, and excellent service. We aim to ensure that every email sent from PetDesk is informative, engaging, and adds value to our recipients’ lives.
Core Principles
- Brevity and Clarity: Keep emails concise and to the point, ensuring information is easily digestible.
- Value-Driven Content: Each email should offer something beneficial – knowledge, solutions, or opportunities.
- Strong Call-to-Actions (CTAs): Encourage readers to engage with our content, platform, and services.
- Compelling Subject Lines: Craft subject lines that spark curiosity and promise value.
Email Structure and Design
- Consistent Branding: Use the “2024 PetDesk Email Template (FINAL)” for a consistent look and feel.
- Engaging Visuals: Include relevant images, graphics, and brand colors.
- Readable Format: Ensure text is accessible to read on all devices; use headings and bullet points for clarity.
- Personalization: Where possible, personalize emails to create a more direct and engaging experience.
Every email sent is a representation of the PetDesk brand. It’s an opportunity to connect, educate, and engage with our audience. Let’s ensure that each email we send out is a step towards building a stronger, more engaged PetDesk community.
Click the image below to see an example of our email template.
Current PetDesk Print Assets
Click an image below to download an asset you need.
